A matter of synchrony

beatles

Synchronization as a concept is fundamental for any audiovisual piece when it comes to music.

Label: CopyrightSynchronization is the act of adding music to a piece of content. Generally audiovisual content, but recently the growth of the video game industry has made this segment equally important. That's why we can not talk about movies or TV alone. The placement of a song in Fifa can make the difference of doing a world tour or not ... ask ChocQuibTown (Fifa '11).

The rules are simple:

  1. You have to have an audiovisual content or a video game and it needs music to accompany it.
  2. You have to define what song (and in which version) you want to synchronize.
  3. You must have the authorization of the owner of the economic rights of the musical work.
  4. You must also have the authorization of the owner of the related economic rights as a phonographic producer, on the phonogram (the recording).

 

That the rules are simple does not mean that they are easy to apply.

Defining what music should accompany the piece is a science in itself. The needs of the project must be understood, what the song contributes, what atmosphere it should generate, etc.

That all parties accept that the synchronization occurs (beyond the price) can be a nightmare if the authors are multiple or do not know who are the owners. You must have everyone's authorization to use the piece. Everybody. It is not always so clear.

The holders of both are paid. Of the composition, on the one hand and the phonogram, on the other.

They do not always coincide. Mentally we believe that all the music we hear is sung and composed by the same people. Nothing more false. An initial analysis leads to surprises like that neither Adele always composes her own songs ("Send My Love (To Your New Lover)" was written by Adele, Max Martin and Shellback).

As for phonograms, in the era of artists without labels, those usually do coincide. The independent artist owns his phonogram, controls it and must give approval.

The important thing is to have the process clear and ask the parties to accept.

PS: Does the theater also apply this? Well ... I would not see why not, but apart from the musical theater, I have not seen the first theater director who deigns to ask.

Related concepts

Music publishers.Managers of musical repertoire. They usually control the musical work and (depending on the contract) they look for opportunities to synchronize it.

Synchronization agencies. Companies responsible for bringing together the supply and demand of musical content for audiovisual projects. They can control the musical work and the phonogram, and (depending on the contract) they look for opportunities to synchronize them or have a close relationship with the music publishers.

Music supervisor. The person in charge of finding what musical content is adapted to the creative piece in question.

The most important thing is to have a speech behind, to move you and identify you [Interview to Adriana Convers @FatPandora]

@FatPandora

We interviewed Adriana Convers (@FatPandora), one of the most important fashion bloggers in Colombia. We talk about almost everything important in life, of power jackets, of having feet in the ground, of empanadas and of influencer marketing.

Adriana Convers, under her pseudonym @Fatpandora, is one of the most effective names in the circles of bloggers fashion, influencers and fashion journalism in Colombia. Your name appears associated with the lists of curvy bloggers to know (El País),plus-size latinas know to understand that weight is not everything (Buzzfeed)and Colombians with more style in Instagram (Publimetro).

He found his edge with a banner he carries with pride: challenging the fashion industry to talk about style with big sizes (and makes it clear that "size L is not plus-size "). And not just talk about the marketplus-size, give it content; break the logic that mannequins are the only form of beauty and refute the idea that weight and style are not compatible. Understand that offering a bigger size does not mean designing for that user. As what he sought to do Megan Trainor with the music… but more consistent. Fat Pandora publishes its blog from 2012 and has built its digital environment in multiple platforms, mainly in Instagram.

Continue reading The most important thing is to have a speech behind, to move you and identify you [Interview to Adriana Convers @FatPandora]

Neither so neat nor so gross

gross grandchild

The discounts (contributions to social security, withholdings at source and others) are like a very sophisticated insult that every independent wants to flee ... although it should not.

Label: Right of EntertainmentThe issue of discounts should not generate so many problems. Every day someone receiving their payment casts the "But I negotiate net", "You have to take my discounts and my taxes".

… but why?

Why do I have to take the taxes of another?

The issue would have been solved with raising the price a little.

With knowing from the beginning how much discount they will make.

Calculators are already invented. They were invented some time ago. Excel does his thing ... and it's not that complicated.

It looks like a scold, passive-aggressive, a little. But follow me.

Deep down the discussion of "net" or "gross" is to want to move to another to have control of certain information. When should we be in control of that information?

We should know what is being done.
How much is being left
and why it is being subtracted;
even, understand each of these concepts.

The point, to a large extent, is that if they apply to us, and subtract them, it is because they touch us to assume them.

We should control them.

The good news is that at least our position we know it, and in almost all the times the same conditions apply.

When we move the decision to another, we do it thinking that that other "Will know better", or "There you will see how it solves it", "That's your problem".

The condition we have may not be repeated as often as we think.

We can be actors by charging you to a theater, and it would be normal. We could be actors charging a construction company for an act on their holiday party ... and it would be an anomaly.

and is applied in different ways.

For the one who is doing the executive production the net kills him when planning, there can exist as many positions as subjects; and no, it does not work with "Then pop the 10% to everything".

The position itself is solved by asking a counter friend ... (everyone has a friend accountant).

If not, a neighbor, a cousin, ultimatelyHome.

The subtraction of concepts should not take away the dream. It should allow us to have the control to plan, to know in advance, to understand what we charge and where it goes.

 

 

"Art renews and cures by nature" [Interview with Pedrina, from the Pedrina and Rio duo]

Interview Pedrina and Rio
We interviewed Pedrina, from the Pedrina and Rio duo. To tell us a little about the essence of pink music.
Pedrina and Rio is a pink music duo. Pop pink. In the best of the senses. Their songs are impregnated with cursilería, good emotions, desperate cries, hopes of love sensory explorations.
This Colombian duo took the alternative local scene by storm. He broke any expectation with "Love"And became known nationally and internationally.

Pedrina is methodical, organized, powerful on stage. Rio is a stealthy teacher, with precise interpretations.
They are currently preparing what will be their next album, which will go on sale in 2018. The production of some cuts of the new album will be in charge of Richard Blair (Sidestepper).
We are confident that this Colombian group has many kilometers to go; as musicians, as duo, as managers of mellifluous and enchanting songs.

In a sentence, how would you describe the music you do?

Alternative Latin or better pop: pink music.

How do you make pink music?

It is done when you do not feel sorry for showing your emotions and you think the world needs more emotional frankness.

What is the most important thing in a song?

That it is real, that is to say: that represents what you think and feel, that through the song people can know your personality and identify with you and the music.

What do you think is your greatest hit?

Find a team that understands and respects us musically, professionally and personally. When people come just for their personal interests things stop flowing and everything turns gray. When we all work for a result, surpassing our egos and seeking a common end ... things start to happen that surprise you very positively.

There is a lot of Mexican sounds in what they do, entangled between songs, where does that influence come from?

The Rio family consumed a great deal of Mexican music; so his childhood is full of those memories. When I was a child, I saw Thalía and Chavo so much that I even spoke with the accent; although tex-mex, Selena (and Los Dinos) was my biggest musical inspiration as a girl.
In Colombia we have a tremendous Mexican influence and we share so many customs that we seem from the same country, except for the spicy, the mole and the tortillas.

Which project are you most excited about today?

Pedrinaand Rio is my project of life and I occupy in soul and thought the 24 hours of the day. I love not only the music but everything that happens behind it. I am very excited to work together visual artists, fashion designers, photographers, producers, even lawyers and accountants, and all the people who support us every day with their talent and knowledge.

Inspiration, luck or talent?

I hope that all three will always be united at the same time; but the truth is that it does not always happen. If I had to choose one I think it would beinspiration.
 

Why creating more?

A doctor knows that his job is to heal, a salesman sells, a driver to drive; but questioning the function of art is the most complicated. How is the music or entertainment in service of the people? What makes what we do not be frivolous or the pursuit of a personal vanity? The answer I found in a coexistence that we did 2 years ago in Mexico City, a girl came up to us very moved and told us that she suffered from depression, that she had heard our music and since her therapist had noticed an improvement; that same day a boy gave me a pin that had been from his deceased brother and said "Eli's Song"Reminded him by making his mourning bearable.
As we have had other experiences that make us understand that the function of art, having intrinsic the action of creating: renew and cure by nature, contrary characteristics of destruction or chaos.

A song for a rainy afternoon

Keeps On Rainin"By Billie Holiday

A song to celebrate a victory

It was nice meeting you"By Rocío Durcal

A song to find the patience when it is necessary:

Do not be hard on yourself"By Jess Glynne

An error that only beginners commit:

Sign contracts without hiring a lawyer.

An error that even the professionals make

Disregard the administrative, legal and financial matters of your company.

What good is a lawyer in the arts?

To avoid tears, remorse and empty pockets. No matter how many times you read a contract and how thick the magnifying glass you use, an attorney is the person who has the knowledge of the rule so you can protect yourself and watch over your interests, as well as putting you to advantage in an eventual negotiation.

Why do not you need a lawyer in the arts?

To remain an unsuspecting and unsuspecting artist, susceptible to be a victim of ignorance, naivety and often bad faith. Even to compose is necessary because it will teach you about copyright.

A phrase in a series that is gold powder

Skyler White: Walt, please, let's both of us stop trying to justify this whole thing and admit you're in danger!
Walter White: I'm not in danger, Skyler. I am the danger. A guy opens his door and gets shot and you think that of me? No. I am the one who knocks!
          Breaking Bad (S04E06).

A pink pop rockstar?

Juan Gabriel.

No video EPKs. Thank you.

Without EPK Video

Electronic Video Kits (EPKs) have become a common way of accompanying musical and stage proposals. When they focus on telling the story of their creators and interviewing them are not worth it.

brushstroke-red-web-industries-creativeThe EKPs They do not serve. Those who are video, at least. There is a version of EPK that is in pdf, with good photos, short descriptions and everything hyperlinked. Those are always welcome. But the video, there is a manager who told me that the EPKs that only people who make videos like.

The problem is that we forget that the EPK video is a promotional tool and has its place within the package to offer the services of an artist.

They are not addressed to the public. They are aimed at buyers / programmers of events.

The public can know the artist through what is published in social networks. That is more eloquent than a cardboard interview.

The buyers / programmers of events, who are interested in knowing how to contract cultural products, to make them circulate, are interested in the producto; and the finished product.In a business conference - or any place where proposals are received or evaluated - we look for:

  • What are you able to do?
  • What is the aesthetic that manages your project?
  • How do you sound live?
  • How do you sound in the studio?
  • How do you look on the stage?
  • How is the production live?

The cruel thing is that all that can be evaluated in less than 5 minutes.

He is rarely interested in the motivations of the one who is doing it, his story, his biography. Even if what interests you is his history and his biography, you already know him before you are watching that video EPK. Or if that is the case - because that background is supremely relevant- Is not a documentary better?

The subject of what you have done, or where you have participated, what your biography, can be easily done in a text where these details are told; a bio well done.

Making a video to promote yourself, in which you introduce yourself is unnecessary; because usually - on a business wheel - you are sitting on the other side of the table. That's why it's more important that you empathize, and give your hand, make a good joke and the other side understand that you are negotiating with someone who is interesting and knows your product.

If you are not close and you are sending the story by mail, the evaluation will be only of the product that is presented.

The EPKs present a cliché story, "Since childhood this has been my passion", "We all have a training in different disciplines and now we come together to make art of truth", "We do this because we are passionate", "Everyone is independent but we love each other as friends"… nothing new. We have all heard of it. We all hope

If all that is true is reflected in the proposal. To say it does not come true.

It is worth reviewing this item.
Look for value as a piece of communication if it makes sense in the project. If it's to tell everyone's story ... it's better to invest that money in a good video clip or a good live session.

The interviewer feels that he strips the artist when he draws these confessions. Clichés.

The stage artist is stripped naked on stage; not in press interviews (and less on YouTube).

Illustration