Anonymity and publicity

Advertising and anonymity

There are three stupidly expensive things in the world: what is on sale at an airport, what is related to a wedding party and advertising.

The first two have a simple explanation: state of necessity.

For advertising it is not that simple.

All copyright treaties say that moral rights can not be negotiated. And I insist that artists have an almost obscene fixation with moral rights. An unnecessary obsession, to say the least.

(Link the copyright does not matter)

But the reality is different. There is a moral right with which one trades. He disguises himself as something else and puts on contracts without blushing. The moral right of anonymity.

Advertising is worth three times more than a normal commissioned work because, in addition to the exhibition and use that the piece will have, the author is required to remain anonymous.

Well ... he is required to do it voluntarily. In the same way that the KGB asked for the favor of collaborating voluntarily. A voluntary act full of nuances.

More common than you think

The way to prove this is simple. When was the last time you saw a video commercial that has credits at the end? What do the actors mention? What do you mention the name of the director? The screenwriter?

- If someone has an example, we would be fascinated to receive it-

To date, we have not seen the first one.

Making a commercial for television - or for YouTube today - is not an easy task. Any high quality audiovisual production requires a production deployment, a creative effort of preparation and postproduction. Regardless of whether the final result is four seconds or two minutes. A television commercial is an audiovisual work by all angles by which you look at it.

And even so. No one appears in the credits. Unlike film or television where in the end roll credits with the name of the one who participated in the project - even the lawyer in some cases.


The answer lies in advertising contracts. Which most agencies include when they order a piece.

The clause says that the artist / director / creative / illustrator / editor will refrain from claiming authorship credits. That he will exercise his moral right to remain anonymous; and - here comes the poison - in case you want to exercise your moral right of attribution, you will have to pay a fine of jet-hundreds Thousands of dollars.

It is illegal?
Technically, no.

Is it abusive?
Yes, maybe a little three quarts and lots ... yes. In a way it is.

Why the fine?
To prevention. As moral rights can not be waived. To leave in writing that one wants to remain anonymous is a temporary remedy. At any time the author could demand that they give him the corresponding credit. He would have all the authority to do it. I could do it at any time and that would leave the agency - and the end customer of the campaign - in an unsustainable limbo. That's why they opt for the fine. Which is more of a threat than anything else ... like the KGB and its techniques of voluntary submission.

And why would someone accept that clause?
For a good price.

Victims or patients

I put this issue on the table for two reasons: (i) it gives me infinite tenderness when the copyright books say that moral rights are inalienable and that you can not negotiate with them; (ii) a poison taken voluntarily makes us patients and not victims.

Advertising is a huge market with multiple opportunities for creators in the orange economy. Like any market has its rules of the game. In this case: the assignment or limitation of specific rights.

The advantage: If the rules are known, the conditions (of use and economic conditions) can be negotiated better.


PD: In the end Taylor Swift is the ghostwritter of "Over" by Kings of Leon? Even in the best families sometimes the authors keep the credit.



Niels Steeman in Unsplash

Literary theater agencies, treasure hunters

Literary Agencies

What does a literary agency have to do with theater? Everything ... or a lot. Without an agency there is almost never a dramatic text (unless we ourselves believe it).

The literary agencies are the least explored actor in the theater sector. The texts revolve around these and still few people know how they work or how to relate to them.

The work of a literary agency seems simple; but it is far from it. They are silent observers. The vanguard. Industry players that go five steps ahead of the public; sometimes as miners who unearth a precious jewel buried.

Continue reading "Literary theater agencies, treasure hunters"

"I make music to live together, to embrace, to dance, to converse." [Interview with Leiden]

Leiden Interview

We interviewed Leiden, Cuban-Mexican singer-songwriter. He gave us his answers and songs.

Thes The business wheels are places with a hostile public. Filled with critics assessing the artist's live performances with skepticism. They look for something they can take to their spaces. They judge. We judge. What it does not do is an easy scenario.

In such a scenario, we met Leiden. A Cuban-Mexican singer-songwriter who took the stage of Circulart (2015) in Medellín and left us astonished.

Armed with a feathered headdress, an immense smile and a suitcase full of songs he made one of theshowcasesMost beautiful I've seen.

Heartfelt, authentic songs.

Each a trip.

Each discharge of energy, of peace, of longing. Accurate composer Fantastic interpreter. Between applause, percussion hits and an exquisite vibrato hypnotized us.


Since then he has released two more albums. "La vuelta al sol" (2016) with live versions of his first songs ("Turbio el Corazón", "Anhelé" and "When he dreamed" among others) and "The dead also leave flowers" (2017) with indispensable songs like "Lovers" . His songs explore from the bolero to the densest end of alternative pop.

Woe to us !, we sigh while we listen to his songs and we hope he will give us many more.

In one sentence, how would you describe the music you make.

Sincere, in constant search, risky, Latin American, congruent with my center, healer.

What environment do you think best accompanies your music?

Varies, I consider that I make music to live, hug, dance, talk, etc ...

What is the most important thing in a song?

The clarity.

What do you think is yourGreatest hit?

Of songs, I consider the one of Cuando Soñaba. It's a song that was organically viral in Spotify's world lists, and many people continue to know me through it.

Who do the dead leave flowers?

To everyone who sings, forgives and remembers.

Which project that you are involved in today is the one that most excites you?

The perennial project of making songs and sharing them.

Inspiration, luck or talent?


Why creating more?

Creating for me is talking, sharing my point of view while giving an infinite gift.

A song for the pop revolution:

"Hijos del peligro" by Me llamo (Sebastián).

A song to dream:

"Rising" of Lhasa de Sela.

A song to escape:

"Paranoid Android" by Radiohead.

A song to sing to the sea:

"Casa Pronta" by Mallu Magalhaes.

A mistake that even the professionals make:


What good is a lawyer in the arts?

To have everything in order regarding Copyright.

A verse that is gold dust:

"If someone steals food and then gives life, what to do?"

"Playa Girón"
Silvio Rodriguez

A) Rockstarof alternative pop?

Coco Rosie.

 Colombia is in your sights?


[Editor's note: here we wait for you. Always.]

A band is something (I imagine) similar to a family or a couple (polyamorous) [Interview with Juan Manuel Torreblanca]

Frida Kahlo is a Barbie

Frida Kahlo Barbie

The company Mattel received a communication from Mara Romero, granddaughter niece of Frida Kahlo, accusing them of unauthorized use of the image of the artist Frida Kahlo for the creation of the series of Barbie dolls "Inspiring Women" in commemoration of the International Day of the woman.

The toy company, Mattel, owner of the brand Barbie, designed a line of dolls called "Inspiring Women" to commemorate International Women's Day. This new line, which launched the March 8, includes dolls Barbie designed to initially represent the image of three admirable women: Amelia Earhart (1897-1939), famous for being the first female pilot to cross the Atlantic Ocean alone and for her attempt at aerial travel around the world; Katherine Johnson (1918-) American physics and mathematics who contributed with the application of digital electronic computers in Nasa in the space race of the 60's years; and Frida Kahlo (1907-1954), Mexican artist.

Continue reading "Frida Kahlo is a Barbie"

Online Course: Survival kit for the music industry

Survival kit for the music industry

The online course is already online "Survival kit for the music industry"Offered by Derecho Rocks through Udemy.

We are very excited. Very. This is the first project (of many) built by Right Rocks that sees the light.

The course program was built to give tools to independent artists, managers and producers to map all the variables that a musical project has.

It points out the elements that make up the music market, to understand how artists relate to each agent of the music industry, and above all, how to take advantage of each opportunity.

Our position, as entertainment lawyers, gives us the opportunity to understand the perspective of each player, -independent artist, manager, music producerl, etc.-

Almost all the professional musicians I know say that "they do not teach you in the academy", this course is an answer to that claim.

The objective is that they can concentrate on what they know how to do: good music; without the anxiety produced by the complexity of the guild.

Sounds good? Sign up now!

Readers of this blog have an 30% discount when registering through this link; and subscribers to our mailing list will receive an 50% as thanks for being there pending the information that we have been presenting.