No video EPKs. Thank you.

Without EPK Video

Electronic Video Kits (EPKs) have become a common way of accompanying musical and stage proposals. When they focus on telling the story of their creators and interviewing them are not worth it.

brushstroke-red-web-industries-creativeThe EKPs They do not serve. Those who are video, at least. There is a version of EPK that is in pdf, with good photos, short descriptions and everything hyperlinked. Those are always welcome. But the video, there is a manager who told me that the EPKs that only people who make videos like.

The problem is that we forget that the EPK video is a promotional tool and has its place within the package to offer the services of an artist.

They are not addressed to the public. They are aimed at buyers / programmers of events.

The public can know the artist through what is published in social networks. That is more eloquent than a cardboard interview.

The buyers / programmers of events, who are interested in knowing how to contract cultural products, to make them circulate, are interested in the producto; and the finished product.In a business conference - or any place where proposals are received or evaluated - we look for:

  • What are you able to do?
  • What is the aesthetic that manages your project?
  • How do you sound live?
  • How do you sound in the studio?
  • How do you look on the stage?
  • How is the production live?

The cruel thing is that all that can be evaluated in less than 5 minutes.

He is rarely interested in the motivations of the one who is doing it, his story, his biography. Even if what interests you is his history and his biography, you already know him before you are watching that video EPK. Or if that is the case - because that background is supremely relevant- Is not a documentary better?

The subject of what you have done, or where you have participated, what your biography, can be easily done in a text where these details are told; a bio well done.

Making a video to promote yourself, in which you introduce yourself is unnecessary; because usually - on a business wheel - you are sitting on the other side of the table. That's why it's more important that you empathize, and give your hand, make a good joke and the other side understand that you are negotiating with someone who is interesting and knows your product.

If you are not close and you are sending the story by mail, the evaluation will be only of the product that is presented.

The EPKs present a cliché story, "Since childhood this has been my passion", "We all have a training in different disciplines and now we come together to make art of truth", "We do this because we are passionate", "Everyone is independent but we love each other as friends"… nothing new. We have all heard of it. We all hope

If all that is true is reflected in the proposal. To say it does not come true.

It is worth reviewing this item.
Look for value as a piece of communication if it makes sense in the project. If it's to tell everyone's story ... it's better to invest that money in a good video clip or a good live session.

The interviewer feels that he strips the artist when he draws these confessions. Clichés.

The stage artist is stripped naked on stage; not in press interviews (and less on YouTube).



The sphere


All parts of the project must point to the same direction, without repeating. It is a matter of congruence. From exploring the many faces you can have the same idea.


"The notion of a small environment gives its deepest meaning to the council,
When defining the closed form of the story,
What I have already called his sphericity on another occasion. "

- Julio Cortazar
From the short story and its surroundings
(Last round, 1969)


Any artistic project has an infinite number of variables. Our job as creators is to try to have all those variables resolved in a harmonious way. We can begin by identifying the most prominent variables of a project and design each of these spaces.

We must point out the legs of this project. Analyze and evaluate if they point to the same address.

We could borrow tools from another discipline, such asbranding To identify these variables.

Branding: it's the "P] creation process,
Development and brand building.
(...) The brand is not just a logo,
Has to do with what people say,
Feel, think about a product or service.
(...) [S] us values, their DNA, their spirit,
(...) ultimately the branding,
To put a word is the alma
Of everything that is built ".
(Andy Stalman)

The most important thing about a project is its sphericity, its consistency. Pat Patton calls it prosody. That it is nothing else to follow the indications of the Poetics of aristotle when he speaks of the "unity of action". In order for the work to be complete, for a project to be ready, all its elements must, by decision of its creator, point to the same place.

"The rules for me are very simple, your job is to tell a story, that story has a hero, and he (or she) just wants a Thing. "David Mamet would say..

Keeping coherence becomes imperative and increasingly complicated.

The simplest thing should be to be able to step back, to breathe, and to approach our projects with fresh air, as if we were seeing it for the first time. This almost never happens. But we should practice it.

Try to see our creations with new eyes every time.

Even polishing them to perfection.

Until we have a sphere.

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Where do cultural projects coexist?

Cultural projects

Yes, you are unique. Your mother repeats it all the time. Yet. But as far as creative projects are concerned, that may not be the important thing - or the only thing important.

Talent is taken for granted. That is not a differentiating element, nor of value.

"And if I am virtuous?"


If you do something, we hope you do well. In the two dimensions of talent: both the innate and the built drop by drop.

Cultural products are part of a universe. They live side by side with other products that are similar.

What you do is not isolated.

Continue reading Where do cultural projects coexist?

Creating is a vital drive [Interview with Andrés Correa]

Andrés Correa

We interview singer-songwriter Andrés Correa; Who is presenting these days his new album: "Ocaso". We talk about Rock, as an attitude, and that songwriters are not on the verge of extinction.

Their last album is titled "Ocaso", that has a song in which Pedro Guerra participates, "Aurora". That play on words tangle. It is intentional. His lyrics are also tangled and intentional. Their songs are inhabited by ghosts and memories - painful, joyful, cruel and latent; Stories of cities, of people against cities, of people, of stories of others.

Andrés Correa is a sincere singer-songwriter. From that kind of interpreter that on a stage is crumbling, sings with the soul torn and excited to whoever wants to hear it. Who dares to sing in a country where everything that happens on stage is haunted by a cry of Güepajé. A generous guy, who in his concerts quotes verses of his friends between songs.

His concerts are an experience of immersion, auroras and sunsets.

Are the singer-songwriters on the verge of extinction?

No, on the contrary! More and more musicians of different genres "come out of the closet" and declare themselves singers. The song is always the first love and is common to all genres and styles. If someone cultivates the love of letters and songs. If someone cultivates the love of letters and songs as pieces of art, for me he is a singer-songwriter.

What is the rock For a singer-songwriter?

El rock Can be a vehicle for the song, I have made several rock albums for example. He rock I could be a lifestyle too and an attitude but also a pose. There are many powerful and well-produced songs that have more cheesy lyrics than the worst romantic ballad you can imagine. In that sense, the rock, Is also a pose.

What is yourGreatest Hit?

Of my songs? The last track that is playing is "Your ghost". I do not know if it reaches so much, same in the world in which I move there are not great hits. There are issues that become meaningful to some people and that is important to me.

Which project in which you are involved today is the one that most excites you?

At this moment I am releasing my new album "Sunset", A very risky album from the musical and it is a challenge to sustain it live. Clearly it is not a rock record, it is made with very little elements and the lyrics are not very pop Let's say ... we are going to present it in many cities this year and the subject of advancement "Your ghost"It's already ringing out there.

I do not know if it excites me but I'm glad that everything is marching. Same, we just started!

What is the panorama of music in Colombia?

I feel it is a very broad picture in that the songwriters are cataloged in many different genres. In all festivals, places, radios and ears there is room for songwriters. Some friends play Rock at the park, others at jazz festivals, at the Stereo Picnic. I do not know if there is songwriter music or even if you can talk about author music.

I feel more colleague of a musician than heavy metal That makes good lyrics than a self-styled singer-songwriter who does not write well ...

Inspiration, luck or talent?

Work, perseverance and patience.

Why creating more?

Because there is no other option for who is creative.

More than a choice to create is a vital drive.

An error that only beginners commit:

Believe in fairy tales.

A mistake that even the professionals make:

To doubt the way.

What good is a lawyer in the arts?

To the extent that art is marketed or distributed, a thousand edges emerge. In that sense lawyers are important in these processes. The subject of copyright is very important but we also often face issues that have more to do with commercial law.

More than for "art" are important for artists who want to protect their work or income derived from it.

Why do not you need a lawyer in the arts?

When to create.

A verse in a song that is gold powder:

First you have to know how to suffer, /
Then love
Then leave /
And at last walk without thought.
Homero Expósito in "Naranjo in bloom"

A singer-songwriterRockstar

Bob Dylan From the more  Rockstar]