Gene Simmons can be many things. Among other, one must emphasize that he is a millionaire for exploiting his intellectual property; his trademarks in particular.
Gene Simmons can be many things.
A bass player.
An eccentric with a thing for black and white makeup and leather dressing.
A composer of Hard Rock and Heavy Metal.
A millionaire for exploiting his intellectual property.
KISS is great, not only for its music, but for the extravagant and varied that can be its merchandising. With that paraphernalia have generated millions of dollars in income. Licensing the rights to the image of the band and its main brand ("KISS") Mr. Simmons has made a fortune.
Last week Gene Simmons filed a new trademark to the US Intellectual Property Office.
When creating a musical project, there are many issues that must be addressed from the field of art; Although in the legal also there are issues that must be taken into account. One in particular: your trademark.
Musical projects need a name that identifies them, that allows the public to recognize them, ask them on the stage. That name, depending on the quality it has, and the strength of the project, should be protected according to the existing alternatives.
The easiest way to protect the name of a music project is to register it as a trademark.