The most common evil of cultural projects is the lack of attention to their strategies of cultural promotion and marketing.
There is an evil that pummels most cultural projects without mercy. The lack of audience. The world does not know its existence. Some cultural projects are widely known; for its quality -or its lack of quality-, for its messages, for the impact they generate. Others, simply, always move off the radar.
Many of the projects that are being formed take note of what the large dissemination spaces are doing and replicate it. The verbatim. Without wondering if those strategies are valid for the stage in which your own project is.
In many Blogs of self-help, with corny self-improvement phrases, they affirm: "Do not compare your Chapter One with Chapter Twenty of someone else" ...at least in that they are right.
Promotion strategies have sizes and not all of them are left to everyone.
To my acting students - I am a copyright professor at an acting academy - I always ask them: When was the last time you went to a play because you saw a sign in a bakery? They rarely have an answer. Rarely do they concentrate on thinking about how they make the decision to go to that new work, in which their friend is the protagonist or wrote her dramaturgy teacher.
The bad habit that condemns cultural projects is not to sit down to think about their promotion strategies at the same time as the creation of the content. Leave it to the end. Leave it at random.