How to enter the radar of your audience?

How to enter the radar of the audience? Cultural marketing

The most common evil of cultural projects is the lack of attention to their strategies of cultural promotion and marketing.

There is an evil that pummels most cultural projects without mercy. The lack of audience. The world does not know its existence. Some cultural projects are widely known; for its quality -or its lack of quality-, for its messages, for the impact they generate. Others, simply, always move off the radar.

Many of the projects that are being formed take note of what the large dissemination spaces are doing and replicate it. The verbatim. Without wondering if those strategies are valid for the stage in which your own project is.

In many Blogs of self-help, with corny self-improvement phrases, they affirm: "Do not compare your Chapter One with Chapter Twenty of someone else" least in that they are right.

Promotion strategies have sizes and not all of them are left to everyone.

To my acting students - I am a copyright professor at an acting academy - I always ask them: When was the last time you went to a play because you saw a sign in a bakery? They rarely have an answer. Rarely do they concentrate on thinking about how they make the decision to go to that new work, in which their friend is the protagonist or wrote her dramaturgy teacher.

The bad habit that condemns cultural projects is not to sit down to think about their promotion strategies at the same time as the creation of the content. Leave it to the end. Leave it at random.

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"I make music to live together, to embrace, to dance, to converse." [Interview with Leiden]

Leiden Interview

We interviewed Leiden, Cuban-Mexican singer-songwriter. He gave us his answers and songs.

Thes The business wheels are places with a hostile public. Filled with critics assessing the artist's live performances with skepticism. They look for something they can take to their spaces. They judge. We judge. What it does not do is an easy scenario.

In such a scenario, we met Leiden. A Cuban-Mexican singer-songwriter who took the stage of Circulart (2015) in Medellín and left us astonished.

Armed with a feathered headdress, an immense smile and a suitcase full of songs he made one of theshowcasesMost beautiful I've seen.

Heartfelt, authentic songs.

Each a trip.

Each discharge of energy, of peace, of longing. Accurate composer Fantastic interpreter. Between applause, percussion hits and an exquisite vibrato hypnotized us.


Since then he has released two more albums. "La vuelta al sol" (2016) with live versions of his first songs ("Turbio el Corazón", "Anhelé" and "When he dreamed" among others) and "The dead also leave flowers" (2017) with indispensable songs like "Lovers" . His songs explore from the bolero to the densest end of alternative pop.

Woe to us !, we sigh while we listen to his songs and we hope he will give us many more.

In one sentence, how would you describe the music you make.

Sincere, in constant search, risky, Latin American, congruent with my center, healer.

What environment do you think best accompanies your music?

Varies, I consider that I make music to live, hug, dance, talk, etc ...

What is the most important thing in a song?

The clarity.

What do you think is yourGreatest hit?

Of songs, I consider the one of Cuando Soñaba. It's a song that was organically viral in Spotify's world lists, and many people continue to know me through it.

Who do the dead leave flowers?

To everyone who sings, forgives and remembers.

Which project that you are involved in today is the one that most excites you?

The perennial project of making songs and sharing them.

Inspiration, luck or talent?


Why creating more?

Creating for me is talking, sharing my point of view while giving an infinite gift.

A song for the pop revolution:

"Hijos del peligro" by Me llamo (Sebastián).

A song to dream:

"Rising" of Lhasa de Sela.

A song to escape:

"Paranoid Android" by Radiohead.

A song to sing to the sea:

"Casa Pronta" by Mallu Magalhaes.

A mistake that even the professionals make:


What good is a lawyer in the arts?

To have everything in order regarding Copyright.

A verse that is gold dust:

"If someone steals food and then gives life, what to do?"

"Playa Girón"
Silvio Rodriguez

A) Rockstarof alternative pop?

Coco Rosie.

 Colombia is in your sights?


[Editor's note: here we wait for you. Always.]

A band is something (I imagine) similar to a family or a couple (polyamorous) [Interview with Juan Manuel Torreblanca]

Frida Kahlo is a Barbie

Frida Kahlo Barbie

The company Mattel received a communication from Mara Romero, granddaughter niece of Frida Kahlo, accusing them of unauthorized use of the image of the artist Frida Kahlo for the creation of the series of Barbie dolls "Inspiring Women" in commemoration of the International Day of the woman.

The toy company, Mattel, owner of the brand Barbie, designed a line of dolls called "Inspiring Women" to commemorate International Women's Day. This new line, which launched the March 8, includes dolls Barbie designed to initially represent the image of three admirable women: Amelia Earhart (1897-1939), famous for being the first female pilot to cross the Atlantic Ocean alone and for her attempt at aerial travel around the world; Katherine Johnson (1918-) American physics and mathematics who contributed with the application of digital electronic computers in Nasa in the space race of the 60's years; and Frida Kahlo (1907-1954), Mexican artist.

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Online Course: Survival kit for the music industry

Survival kit for the music industry

The online course is already online "Survival kit for the music industry"Offered by Derecho Rocks through Udemy.

We are very excited. Very. This is the first project (of many) built by Right Rocks that sees the light.

The course program was built to give tools to independent artists, managers and producers to map all the variables that a musical project has.

It points out the elements that make up the music market, to understand how artists relate to each agent of the music industry, and above all, how to take advantage of each opportunity.

Our position, as entertainment lawyers, gives us the opportunity to understand the perspective of each player, -independent artist, manager, music producerl, etc.-

Almost all the professional musicians I know say that "they do not teach you in the academy", this course is an answer to that claim.

The objective is that they can concentrate on what they know how to do: good music; without the anxiety produced by the complexity of the guild.

Sounds good? Sign up now!

Readers of this blog have an 30% discount when registering through this link; and subscribers to our mailing list will receive an 50% as thanks for being there pending the information that we have been presenting.

"I think that there, in other places, there are many songs to be written and discovered." [Interview with Lucio Feuillet]

Lucio Feuillet Interview

We speak with Lucio Feuillet, the most contemporary of the musicians of southern Colombia. He gave us his answers, honest, heartfelt, like the music he makes.

In the 2017 Lucio Feuillet changed the rules of the production of Latin / alternative genre albums.

He released "Provinciano", a video-album, an album recorded live in block, a cohesive album from beginning to end in the era of singles releases.

Reviewed as one of the best albums of the year (and the one I personally heard the most during the past year), "Provinciano" changed the rules. He put the stick too high. He created one more problem for independent musicians - as if they did not have enough - in the best sense. How can a more impactful album be made?

The album counts with the participation of its live musicians and singer-songwriter Marta Gómez, the FatsO group, Javier Andrés Mesa (Guafa Trio), Javier Ojeda (Burning Caravan) and Jairo Paz. Recorded on the stage of Mapa Teatro, the atmosphere envelops and gives an intimate solemnity to each song.

It's a huge leap from "Indicio" (2013) his previous album; his current proposal, increasingly refined, highlights his sounds of southern Colombia. The Galeras volcano is always present in its sound, the "Rs" that sound like "CHs" and the Andean music tradition confronting contemporary pop.

It was a great pleasure for us to talk to Lucio and we hope you are fortunate enough to have purchased tickets for the official release of the album. on Friday 2 of March in theTeatro Estudio, of the Teatro Mayor Julio Mario Santo Domingo (Avenida 170 Street No. 67-51 - San José de Bavaria, Bogotá) - For sale in First Row.

In one sentence, how would you describe the music you make.

South, alternative, song and Latin America! It is a music that speaks a little of what I am, what I see and what I want to look for.

What impact does it have to be born next to a volcano?

It is a constant inspiration. We can feel the power of nature daily, the fragility of life and the strong sensitivity for our environment. Also, the volcano teaches us a lot about the value of the word "respect".

Continue reading "I think that there, in other places, there are many songs to write and discover." [Interview with Lucio Feuillet] "